busy season

Your Guide to Growth During the Salon Busy Season

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As the seasons start to shift, so do the traffic patterns of the tanning salon! More and more customers frequent indoor tanning services during the winter months making Fall to Spring the salon “busy season.” Here’s a guide to help you grow your tanning salon business in the coming months, with promotion ideas you can implement monthly to retain and engage existing customers, attract new ones, and drive profit overall.

November Promotion: Thanksgiving Thankfulness

With so much messaging around Black Friday, Shop Small Saturday, and Cyber Monday flooding your customer’s feeds, take the opportunity to focus on thankfulness. Show gratitude to your loyal customers with a customer appreciation event. Offer discounts, free sessions, or a Thanksgiving-themed gift.

December Promotion: Holiday Glam

Create holiday-themed packages for clients to prepare for holiday parties and family gatherings. Offer a special “12 Days of Christmas” promotion with daily discounts or bonuses. Not every incentive needs to include a slashing of your prices. Spend some time in your reports to see which products and services are most popular and consider incorporating an add-on to a full-price purchase.

Of course, you don’t want to forget about your salon gift cards during this time of year too! Another promotion idea to incorporate into your “12 Day of Christmas” deals could be a BOGO (buy-one-get-one) promotion with a deal that’s too good to pass up.

January Promotion: New Year, New Glow

January is the month of goal-setting and fresh beginnings. Use this opportunity to emphasize the idea of starting the year with a fresh tan. Offer a special package for first-time customers or those returning after a break. You could even do a “bring a friend” package or “first tan of 2024 is free” with purchase of a package.

February Promotion: Valentine’s Day Couple’s Package

Get your customer’s minds off of the cold and onto something more exciting. With the Valentine’s Day holiday in the middle of the month, it’s a great opportunity to encourage couples to enjoy some time together by offering a couples package, including perks like a box of chocolates and roses for every package purchased.

March Promotion: Spring Break Prep

No matter what part of the nation you’re in, in the US, Spring Break is a time for vacationing, resting, connecting with friends and family, and having fun. Promote special packages designed for those getting ready for spring break activities and vacations. Offering discounts on multiple tanning sessions can really ramp up activity in your tanning salon during this time of year.

Another approach could be to offer a product sale, which would keep your service prices untouched, allowing for the influx in revenue to come from increased product sales.

April Promotion: Tax Day Relaxation

Spring is in the air but so are taxes! Because of this, many people are looking to decompress and destress, and what better way to do that than with a tanning session or two (or more)! On or around Tax Day (April 15th), provide a stress-relief promotion. Offer a free session or a discount to help clients unwind after filing taxes. You could even consider a steeper discount to customers who purchase more sessions at one time.

May Promotion: Mother’s Day Special

Mother’s Day is a great excuse to offer a salon package! Create a pampering package for mothers, including tanning sessions, skincare products, and a small gift.

Always Remember

To maximize their effectiveness, remember to promote these ideas through your salon’s social media channels, email newsletters, and in-salon signage. You can also consider collaborating with local businesses for cross-promotions to expand your reach.

However you choose to amplify your message, be sure your tanning salon software is ready to take on these packages, promotions, and new data. TanTrack Tanning Salon Software makes it easy to grow your business with a user-friendly interface, trending features like online storefront, self-check-in, integrated credit card processing, sales and marketing tools, and so much more.

Now through the end of 2023, get one of the industry’s top tanning salon software for zero down. Ask one of our team members how today!