Innovative tanning products and services are key to attracting new clients to tanning salons, as the industry is continuously evolving with the demand for healthier, more personalized, and eco-friendly tanning solutions.
Here are 7 innovative tanning products and services that can help attract new clients to your tanning salon by offering a fresh and unique experience. Try them out this peak season!
1. Personalized Spray Tanning with Skin Benefits
Personalized spray tanning involves using advanced technology to create a custom solution tailored to the client’s skin tone and desired tan. Clients seek more than just a tan—they want their skin to look and feel better. Offering a product with anti-aging ingredients (such as hyaluronic acid) or a tan that hydrates the skin will appeal to health-conscious clients and those looking for a more luxurious service or enhanced tanning experience. Personalized results ensure clients leave satisfied, while the added skin benefits will drive repeat visits.
TanTrack can help you manage all of your product inventory to help you maximize your sales and stay organized throughout the peak season. Book a free TanTrack demo to learn more.
2. Organic and Clean Beauty Tanning Products
There’s a growing demand for eco-friendly and health-conscious products. Clients are more aware of the ingredients in beauty products and are drawn to brands that align with their values. Choosing to stock tanning products that are organic, vegan, cruelty-free, and free from harmful chemicals like parabens or sulfates can create a new appeal for your target audience.
Eco-conscious consumers will be more likely to choose your salon for the safe, natural, and ethical tanning options. Especially if you have an online storefront to reach more people, this type of inventory can really help boost your salon sales and growth. Ask our team about TanTrack’s online storefront feature in your live demo (book here!).
3. Express Spray Tanning Services
Express tanning solutions are designed to develop faster, allowing clients to wash off the bronzer just 1-3 hours after application (compared to the traditional 8-hour wait).
Convenience is key for busy clients. Express tans allow people to maintain their tan without interrupting their daily schedule, making them an excellent option for clients who need a quick, effective tan. This innovative approach is found in new automated spray tanning booth options and can give your tanning salon a competitive advantage.
Appeal to clients who are pressed for time, such as professionals or those with active lifestyles, by offering a service that suits their needs.
Integrate your automated spray tanning booth with TanTrack and run all of your equipment through one, easy-to-use, innovative salon software. Ask us how in your free demo!
4. Tanning + Red Light Therapy
Combining tanning with red light therapy (a form of low-level laser therapy) promotes collagen production, reduces wrinkles, and improves skin texture. Some salons now offer specialized beds that incorporate both tanning and red light therapy.
Tanning alone is no longer enough for many clients. The additional benefits of red light therapy—such as improving skin tone and reducing aging signs—make this a powerful service combination. Clients who want to rejuvenate their skin while getting a tan will be more likely to book appointments with this cutting-edge service.
Not sure if your salon software can support red light therapy equipment? TanTrack integrates easily with all major brands and equipment across the wellness industry. Schedule a free demo to learn more about how TanTrack can work with your tanning salon and integrate with your equipment now and into the future.
5. Mobile Tanning Services
Offering mobile spray tanning services where professionals come directly to a client’s location, whether it’s their home, hotel, or event venue.
The convenience of a mobile service makes it especially appealing for special events like weddings, parties, or photoshoots. It removes the hassle of travel, and clients appreciate the personalized service in the comfort of their own home.
This is a great option for high-end clientele or people with busy schedules. It can also attract groups, such as bridal parties or fitness competitors, who want to get their tans done together. With a little extra coordination and operational readiness with TanTrack, your salon can be ready to offer this new and cutting-edge service to your clientele. Get started with TanTrack today!
6. Self-Tanning Kits with Virtual Assistance
Self-tanning kits sold in the salon, which include tanning mousse, mitts, exfoliators, and moisturizing products. Some salons may even offer virtual consultations, guiding clients through the process to ensure they get an even tan.
Self-tanning kits allow for repeat sales, and the convenience of at-home tanning is a strong incentive for people who can’t make it into the salon regularly. They also make great add-ons to membership packages and perks. Learn more about creating an irresistible membership program in your tanning salon and how TanTrack can help you achieve it!
7. Tanning + Body Treatment Services
Combine tanning with non-invasive body treatment services like cryotherapy, infrared therapy, or even massage therapy that offer a holistic beauty experience to helps clients feel their best inside and out.
Those looking to tone up will appreciate the dual benefits, and you’ll attract people who want a more comprehensive beauty service.
Next Steps
By offering these innovative products and services, you can position your tanning salon as a cutting-edge destination for both traditional and new customers. Personalized, eco-friendly, and convenient options cater to the modern client, while added benefits like skincare and body treatments make your services even more attractive.
These salon innovations are all supported by the most innovative yet easy-to-use tanning salon software on the market: TanTrack! Get your free demo of TanTrack and learn how to leverage all it has to offer to grow your salon now and into the future. Book it now!